Mindy Charski
Freelance business journalist | B2C and B2B content writer | ghostwriter
Marketing/Adtech/Martech
A Winning Formula for Building Brand Trust
ADWEEK, September 2026
During a Brandweek fireside chat, execs at Marketing Architects and client Trust & Will discussed how TV and relatable content are helping the challenger brand build trust at scale.
See the story here.
Uncovering Unconventional Marketing Tactics in Higher Ed
ADWEEK, September 2026
This Brandweek 2026 fireside chat explored the unconventional partnership that Texas A&M University has with professional racing driver and Indy 500 winner Felix Rosenqvist.
See the story here.
AI Answer Engines Pose Challenges and Opportunities for Brands
ADWEEK, May 2026
During an ADWEEK House Possible fireside, ADWEEK EIC Ryan Joe sat down with Eric deLima Rubb of Brandwatch to discuss how marketers can evolve their strategies amid shifting search behavior.
See the story here.
Why is Streaming the Hottest New Platform for Community Banks?
Independent Banker, March 2025
Streaming services are growing in popularity, and connected TV is making it easier, and potentially cheaper, for marketers to reach target audiences on a home’s biggest screen.
See the story here.
Creating Compelling Customer Experiences in Challenging Times
Acquia, 2023
This is the third Customer Experience (CX) Trends Report I wrote for Acquia. It summarizes findings from surveys of marketers and consumers on topics like data privacy and tools that marketers are using to improve CX.
See the report here.