Why is Streaming the Hottest New Marketing Platform for Community Banks? 

Independent Banker, March 2025

Streaming services are growing in popularity, and connected TV is making it easier, and potentially cheaper, for marketers to reach target audiences on a home’s biggest screen.

See the story here.

Why Your High Schooler Gets So Much Mail

Next Avenue, March 2024

Why do so many colleges still include direct mail in their marketing mix along with social media, digital advertising, email, and other communications? It turns out that mail has unique advantages.

See the story here.

Creating Compelling Customer Experiences in Challenging Times

Acquia, 2023

This is the third Customer Experience (CX) Trends Report  I wrote for Acquia. It summarizes findings from surveys of marketers and consumers on topics like data privacy and tools that marketers are using to improve CX.

See the report here.

Market you community bank with first-party data 

Independent Banker, March 2023

Customer data fuels efficient and effective marketing. Community banks own an enviable amount of data, but not all are leveraging it. This story explores how banks can implement a first-party data strategy.

See the story here.

Achieving Success with Headless and Hybrid CMSs

Acquia, 2023

This is one of the many e-books I wrote for Acquia over several years. It explores different types of content management systems (CMSs) that brands can use to create digital experiences like websites. 

See the e-book here.