Mindy Charski
Freelance business journalist | B2C and B2B content writer | ghostwriter
Marketing/Adtech/Martech
Building Brands in Today’s Social-First Landscape
ADWEEK, June 2026
During an ADWEEK House Cannes Lions group chat, industry leaders discussed what brand building looks like on social and explored examples of how external voices can help drive mental availability.
See the story here.
2 Industry Legends Predict How AI Will Impact the Agency Business
ADWEEK, June 2026
During an ADWEEK House Cannes Lions fireside chat, David Bell and Sir Martin Sorrell explored potential implications AI could have on the agency business and how rising talent can prepare.
See the story here.
AI Answer Engines Pose Challenges and Opportunities for Brands
ADWEEK, May 2026
During an ADWEEK House Possible fireside, ADWEEK EIC Ryan Joe sat down with Eric deLima Rubb of Brandwatch to discuss how marketers can evolve their strategies amid shifting search behavior.
See the story here.
Why is Streaming the Hottest New Platform for Community Banks?
Independent Banker, March 2025
Streaming services are growing in popularity, and connected TV is making it easier, and potentially cheaper, for marketers to reach target audiences on a home’s biggest screen.
See the story here.
Creating Compelling Customer Experiences in Challenging Times
Acquia, 2023
This is the third Customer Experience (CX) Trends Report I wrote for Acquia. It summarizes findings from surveys of marketers and consumers on topics like data privacy and tools that marketers are using to improve CX.
See the report here.