Mindy Charski
Business journalist | B2C and B2B content writer | ghostwriter
Marketing/Adtech
Why Your High Schooler Gets So Much Mail
Next Avenue, March 2024
Why do so many colleges still include direct mail in their marketing mix along with social media, digital advertising, email and other communications? It turns out that mail has unique advantages that help schools grab and keep the attention of digital natives.
See the story here.
Creating Compelling Customer Experiences in Challenging Times
Acquia, 2023
This is the third Customer Experience (CX) Trends Report that I wrote for Acquia. It summarizes findings from surveys of marketers and consumers on topics like data privacy, challenges in the digital landscape, and tools that marketers are using to improve CX.
See the report here.
Market your community bank with first-party data
Independent Banker, March 2023
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. This story explores why and how banks can begin to implement a first-party data strategy.
See the story here.
Achieving Success with Headless and Hybrid CMSs
Acquia, 2023
This was one of the many e-books I wrote for Acquia over several years. It explores different types of content management systems (CMSs) that brands can use to create digital experiences like websites.
See the e-book here.
Speed as a Lever to Brand Success
Celtra, 2021
This was the second whitepaper that I wrote for Celtra. This one delves into common challenges that creative teams experience and explores how software that automates the production of digital creative can make their jobs a lot easier.
See the whitepaper here.