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Why Your High Schooler Gets So Much Mail


Next Avenue, March 2024

Why do so many colleges still include direct mail in their marketing mix along with social media, digital advertising, email and other communications? It turns out that mail has unique advantages that help schools grab and keep the attention of digital natives.

See the story here.


March 2023 cover of Independent Banker
Market your community bank with first-party data
Independent Banker, March 2023

Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. This story explores why and how banks can begin to implement a first-party data strategy.

See the story here.


Logo of LiveIntent blog
Fireside Chat with LiveIntent and McDonald’s at Brand Innovators


LiveIntent Blog, May 2019

This is a Q+A I did with Jason Oates, LiveIntent's chief business officer. I asked Jason to reflect on the conversation he had with Elizabeth Campbell, who is tasked with finding the way forward for customer experience at McDonald’s.

See the story here.


Cover of EContent July/Aug 18 issue
EContent magazine cover March/April 2017
How to Dominate Global Google Searches


EContent, July/August 2018

One search result that won’t pop up on Google is the secret sauce for ranking well in the search engine’s individual country indexes. Reports like the Searchmetrics SEO World Rankings can help practitioners draw conclusions, however.

See the story here.



Technology And Transparency in The Fight Against Ad Fraud


EContent, March 2017

Technology is a key weapon in the fight against ad fraud, but buyers, sellers and the companies in between must also have smart business practices. For publishers, practices largely pertain to two issues: third-party traffic and transparency for ad buys.
See the story here.



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