Mindy Charski
Marketing/Adtech
Why Your High Schooler Gets So Much Mail
Next Avenue, March 2024
Why do so many colleges still include direct mail in their marketing mix along with social media, digital advertising, email and other communications? It turns out that mail has unique advantages that help schools grab and keep the attention of digital natives.
See the story here.
Market your community bank with first-party data
Independent Banker, March 2023
Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. This story explores why and how banks can begin to implement a first-party data strategy.
See the story here.
Fireside Chat with LiveIntent and McDonald’s at Brand Innovators
LiveIntent Blog, May 2019
This is a Q+A I did with Jason Oates, LiveIntent's chief business officer. I asked Jason to reflect on the conversation he had with Elizabeth Campbell, who is tasked with finding the way forward for customer experience at McDonald’s.
See the story here.
How to Dominate Global Google Searches
EContent, July/August 2018
One search result that won’t pop up on Google is the secret sauce for ranking well in the search engine’s individual country indexes. Reports like the Searchmetrics SEO World Rankings can help practitioners draw conclusions, however.
See the story here.
Technology And Transparency in The Fight Against Ad Fraud
EContent, March 2017
Technology is a key weapon in the fight against ad fraud, but buyers, sellers and the companies in between must also have smart business practices. For publishers, practices largely pertain to two issues: third-party traffic and transparency for ad buys.
See the story here.