Mindy Charski
Freelance Writer and Editor
972.385.0011
mindy@mindycharski.com
Welcome. Please click on the link in each story description to view the work. If a link is not provided, please contact
me directly for a copy at mindy@mindycharski.com.
Poder

May 2006
Marcos Witt leads the Spanish service at Houston's  
Lakewood megachurch. Haven't heard of him? You shall.
Hispanic Enterprise

April/May 2007
This cover story profiles Joe Zubi, who successfully
helms one of the nation's largest Hispanic ad agencies.

April/May 2007
How do you market to Latinos? Four marketers share  
case studies of their savvy integrated media efforts.

December 2006/January 2007
Former U.S. Housing Secretary Henry Cisneros remains
passionate about bettering cities and their inhabitants.
Southwest Airlines' Spirit magazine

October 2004
Kids today care about their space, which is why they have
become big business for the furniture industry.
Photoserve.com

April 2008
New ads for Febreze depict what happens when smells
are eliminated. In one, a seagull ignores a stack of fish.

March 2008
Burt’s Bees isn't a typical beauty brand, and with minimal
retouching, its advertising doesn't look typical either.

February 2008
New ads for Equinox Fitness Clubs use dramatic
imagery to represent ultimate motivations for working out.
Entrepreneur

June 2007
I contributed to this "Sell it!" cover story with tips on how to
market to the nation's nearly 43 million Hispanics.

April 2006
Construction company Bowa Builders has found great
success by turning employees into its best marketers.
U.S. News & World Report

April 2008
Reflecting the marketplace, B-schools are now including
social and environmental themes in their coursework.

April 2008
Can B-school applicants use admissions consultants?
The answer is one of the hot tips of this graduate guide.

August 2007
There are many  "A+" colleges in this country for "B"
students, and this guide offers tips for getting in.
Photo District News

April 2008
Photographers are helping companies communicate  
eco-friendly messages as the green ad category grows.  

February 2008
Real estate companies are using compelling
photography to tell more than just a product story.

September 2007
Themed self-promotions enable photographers to
demonstrate their storytelling skills through photographs.
EntrepreneurialConnection.com

March/April 2008
Small businesses can find useful tips about Web
marketing in this online story or magazine excerpt.
April 2006
January/February 2008
Being good to the Earth can also be good for business.
Check out the full guide online or the magazine excerpt.
AARP The Magazine

January/February 2005
Living apart during the work week isn't ideal, but it's a way
of life for these commuting couples.
Pink

October/November 2006
A Denver advertising agency offers its employees a
unique perk: Money and time to do the world some good.
The Rotarian

February 2008
Tip for Rotary club officers who want to retain members:
Employ the same strategies you would use at the office.
Dallas Brides

January 2008
Ballrooms aren't for every bride. For those seeking
alternatives, Dallas offers plenty of modern venues.