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mindy@mindycharski.com
Small Business
| Don't Let Departing Employees Steal The Goods SelfInformed, August 2011 Sure, it’s comforting to think your staffers wouldn’t take what privacy analyst Mike Spinney of the Ponemon Institute calls “parting gifts” when they leave your workplace, but it may also be naïve. This piece shares steps you can take to help reduce the risk of internal data theft. See the story here. |
Could a Name Change Boost Your Business?
SelfInformed, June 2011
A company’s name is the core of its identity, and replacing it can be
risky, especially if the name has strong brand equity. But there are good
reasons to justify a switch. A new name that is carefully chosen and
successfully marketed could be the fresh start a company needs to thrive.
See the story here.
SelfInformed, June 2011
A company’s name is the core of its identity, and replacing it can be
risky, especially if the name has strong brand equity. But there are good
reasons to justify a switch. A new name that is carefully chosen and
successfully marketed could be the fresh start a company needs to thrive.
See the story here.
Downsize With Dignity
The Rotarian, January 2010
Managers intensify the distress of pink-slipped employees and their
co-workers when layoffs are handled poorly. Though layoffs are seldom
going to be beneficial to all concerned, you can ease the pain by
conducting them in a way that passes Rotary's Four-Way Test.
See the story here.
The Rotarian, January 2010
Managers intensify the distress of pink-slipped employees and their
co-workers when layoffs are handled poorly. Though layoffs are seldom
going to be beneficial to all concerned, you can ease the pain by
conducting them in a way that passes Rotary's Four-Way Test.
See the story here.
Business School
Self-Employed, July 2010
When student consultants pair up with small businesses, it's often
mutually beneficial: Business owners can garner the knowledge of
creative minds on the cheap while students get the chance to apply new
skills, bulk up their résumés, and possibly rack up course credits.
See the story here.
Self-Employed, July 2010
When student consultants pair up with small businesses, it's often
mutually beneficial: Business owners can garner the knowledge of
creative minds on the cheap while students get the chance to apply new
skills, bulk up their résumés, and possibly rack up course credits.
See the story here.
Starting a Small Business in a Bad Economy
USNews.com, July 2008
Slowdowns don't have to be barriers to starting new enterprises, experts
say. After all, Bill Gates and Paul Allen didn't wait for the recession to
pass before launching Microsoft in 1975. And plenty of would-be
entrepreneurs aren't waiting for today's economy to improve either.
See the story here.
USNews.com, July 2008
Slowdowns don't have to be barriers to starting new enterprises, experts
say. After all, Bill Gates and Paul Allen didn't wait for the recession to
pass before launching Microsoft in 1975. And plenty of would-be
entrepreneurs aren't waiting for today's economy to improve either.
See the story here.
Mindy Charski
Freelance Writer and Editor
Freelance Writer and Editor
When to Fire a Client
USNews.com, October 2008
Firing a problematic client: It's often both a fantastical and frightful
notion for the small-business owner. But it may also be a pretty smart
move, especially in today's economy. The article describes five kinds of
customers businesses should consider setting free.
See the story here.
USNews.com, October 2008
Firing a problematic client: It's often both a fantastical and frightful
notion for the small-business owner. But it may also be a pretty smart
move, especially in today's economy. The article describes five kinds of
customers businesses should consider setting free.
See the story here.
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