Profiles
The Constant Gardener
Hispanic Trends, December 2006
Henry G. Cisneros doesn't see cities like most people see cities. Where
some might just see a surplus truck yard, he might see the potential for
single-family homes. "That's the beautiful thing about cities," says the
San Antonio native. "They're live organisms. They can be recycled."
See the story here.
Independent Operator
Hispanic Enterprise, April 2007
Joe Zubizarreta co-manages one of the largest Hispanic advertising
agencies in the country, which has an enviable roster of clients. So it's
no surprise the man best known as Joe Zubi seeks a little peace every
now and then. He finds it hovering over a reef off the coast of Florida.
See the story here.
A Powerful Voice
Poder, April 2006
Marcos Witt has difficulty with the fourth commandment. Not in
theory—the pastor approves very much of the day-of-rest principle. It's
the practice part of it that's tough, he tells the more than 5,000
congregants of his Spanish service at Lakewood Church in Houston.
See the story here.
Culture Clash
Poder, April 2005
Nonsense. That's what Juan Faura kept hearing from so-called experts
lecturing about the U.S. Hispanic consumer. Last summer he finally got
fed up and decided to challenge the views they were imparting to
marketers hungry to understand the growing segment.
See the story here.
Mindy Charski
Freelance Writer and Editor