Marketing
Wish List
Self-Employed, March/April 2010
Retailers and manufacturers: Are you hoping to land a product in a 2010
holiday gift guide? Then now’s the time to make your sales pitch to
editors and producers. This article offers tips for successfully promoting
your products to the media.
See the story here.
Economy in a slump? Keep marketing
The Rotarian, August 2009
When the economy slows and money is tight, many business owners
take an ax to their marketing budgets. But it’s a mistake to stop
marketing your company in a bad economy, says advertising executive
and Rotarian Mary Shallies.
See the story here.
Market improvement
The Rotarian, October 2009
Before you dismiss social media like Facebook and Twitter as the
exclusive abodes of narcissists, teenagers and self-promoters, consider
how these nontraditional marketing tools could help your business reach
new markets.
See the story here.
David Moser's Packaged Promos
Photo District News, January 2009
Three years ago photographer Dave Moser had what he calls "kind of an
awakening." Though he was happy with the work he was getting, there
was so much more he wanted to do. Marketing could be a catapult, and
he wasn't envisioning any small-time effort.
Please contact me to see the story.
Mindy Charski
Freelance Writer and Editor
How to Sell to Hispanics
Entrepreneur, June 2007
Don't assume your marketing resonates with the country's nearly 43
million Hispanics, who are projected to have more than $860 billion in
buying power. To reach out successfully, get to know the culture, says
Joe Zubizarreta, COO of Zubi Advertising in Coral Gables, Fla.
See the brief here.
Community Spirit
Self-Employed, November 2009
Buy-local campaigns aim to drive dollars toward -- or at least get
consumers thinking about -- independent businesses. They're popping up
throughout the country as local companies team up to promote
themselves and the benefits they offer their communities.
See the story here.