972.385.0011
mindy@mindycharski.com
mindy@mindycharski.com
Marketing
QR Codes Generate Catalog of Success
Deliver.com, January 2012
Companies are beginning to experiment with quick response (QR) codes
amid growing consumer interest in the technology. This story for
Deliver.com explores the different ways three businesses are employing
the 2-D barcodes in their catalogs.
See the story here.
Deliver.com, January 2012
Companies are beginning to experiment with quick response (QR) codes
amid growing consumer interest in the technology. This story for
Deliver.com explores the different ways three businesses are employing
the 2-D barcodes in their catalogs.
See the story here.
Bugging Out Over Terminix’s Mail Piece
Deliver, October 2011
Last summer, hoping to seize on the growing national interest in the bed
bug epidemic, Terminix Commercial created a mailer that would educate
top national prospects about bed bugs and position itself as the ideal
resource for eliminating those and other pests.
See the story here.
Deliver, October 2011
Last summer, hoping to seize on the growing national interest in the bed
bug epidemic, Terminix Commercial created a mailer that would educate
top national prospects about bed bugs and position itself as the ideal
resource for eliminating those and other pests.
See the story here.
Jayd Gardina Goes Viral With Facebook Marketing
PDN PhotoSource, December 2011
At the heart of photographer Jayd Gardina’s marketing efforts is a strong
online presence, and a two-pronged Facebook strategy of buying
targeted ads and exploiting the network’s viral capabilities has proven
particularly effective.
See the story here.
PDN PhotoSource, December 2011
At the heart of photographer Jayd Gardina’s marketing efforts is a strong
online presence, and a two-pronged Facebook strategy of buying
targeted ads and exploiting the network’s viral capabilities has proven
particularly effective.
See the story here.
Direct Mail Makes an Impact on Generation Y
Deliver.com, September 2011
There’s a large, highly educated, influential segment of the population
that likes to spend and is receptive to direct mail. They’re the young
consumers who make up Generation Y, and if you’re not engaging them
yet, it’s time to start.
See the story here.
Deliver.com, September 2011
There’s a large, highly educated, influential segment of the population
that likes to spend and is receptive to direct mail. They’re the young
consumers who make up Generation Y, and if you’re not engaging them
yet, it’s time to start.
See the story here.
Mindy Charski
Freelance Writer and Editor
Freelance Writer and Editor
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WWF Roars in the Direct Marketing Jungle
Deliver.com, December 2011
The World Wildlife Fund sends about 36 million pieces of mail in the
U.S. each year, which bring in about 65% of its membership revenue.
Undeniably, its mail efforts are immense, but the strategies it continues to
perfect are worthy of emulation by direct marketers of all sizes.
See the story here.
Deliver.com, December 2011
The World Wildlife Fund sends about 36 million pieces of mail in the
U.S. each year, which bring in about 65% of its membership revenue.
Undeniably, its mail efforts are immense, but the strategies it continues to
perfect are worthy of emulation by direct marketers of all sizes.
See the story here.
Five Ways to Market Through Direct Mail Postcards
Deliver.com, April 2011
With no envelope to shield it or dense copy to weigh it down, the proud
postcard bares it all, simply and efficiently. This story for a magazine of
the U.S. Postal Service shares five ways these little workhorses can help
marketers capture new customers or retain existing ones.
See the story here.
Deliver.com, April 2011
With no envelope to shield it or dense copy to weigh it down, the proud
postcard bares it all, simply and efficiently. This story for a magazine of
the U.S. Postal Service shares five ways these little workhorses can help
marketers capture new customers or retain existing ones.
See the story here.
