Advertising
Home Improvement
Photo District News, February 2008
Many clients in high-end residential real estate are using compelling
photography to tell more than just a product story. This sophisticated
approach to marketing new homes offers new opportunities for
photographers who may not otherwise shoot architecture or interiors.
Please contact me to see the story.
After the Crash
Photoserve.com, October 2008
Smash! The realization that your car has been hit is an awful one, and
new ads for Liberty Mutual use photography from Erik Almas to help
viewers imagine those confusing initial moments. The work, created by
Hill Holliday, conveys a reassuring message about the client's benefits.
See the story here.
Paint it Green
Photo District News, April 2008
Companies are eager to communicate with eco-minded consumers and
opinion leaders through their print advertising, and photography plays a
key role in getting their green messages across. One challenge: Firms run
the risk of having their stories rejected by a skeptical public.
Please contact me to see the story.
Spice Boys
Photoserve.com, September 2008
New ads created by Wieden + Kennedy and shot by Danielle Levitt
launch Old Spice’s Swagger as “the scent that makes a difference!” by
juxtaposing slick headshots of entertainer LL Cool J and athlete Brian
Urlacher as they look today with outrageous “pre-Swagger” portraits.
See the story here.
Kool and the Gang
Photoserve.com, June 2008
Many young moms today were kids who drank Kool-Aid in the 1980s,
and new ads for the brand by Ogilvy & Mather in New York use imagery
by Kareem Black to evoke nostalgia for the drink while introducing a
sugar-free version of that "old school flavor."
See the story here.
Mindy Charski
Freelance Writer and Editor